Café culture conjures up different images depending on which country you're in. In France you might imagine sipping a coffee at a pavement table whilst meeting a friend. In the USA it may be more of a diner experience where you rendezvous for brunch. And in the UK you might imagine having a cup of tea and a slice of cake.
What they all have in common is that cafés are a place to meet, to socialise, chat and enjoy some refreshments. But is café culture changing?
It's anticipated that espresso sales will increase by 7.5% by 2026, that the purchasing power of millenials will increase by 25% and that 21% of us have no intention of going back to the office after the pandemic.
These figures all indicate big changes for the cafe industry. Coupled with growing awareness of responsible food sourcing and veganism, is the industry set for a shake up?
We had a chat with a local café called Fika to find out their thoughts.
Q: Can you tell me a little about why you wanted to run this cafe?
A: We love the concept of brunch, getting together with friends, sharing dishes, having juices all in a relaxed atmosphere. The quality of the food is really important to us and we make all of ours on-site and we wanted to bring this to our local area.
Q: What type of food do you serve?
A: We like to keep our food real, we like to have healthy options and serve food that gives energy and makes you feel good. We serve Britt’s superfoods juices and the most popular one is the ginger, turmeric and apple juice.
Q: You have said that you try to source local produce, why do you think this is important?
A: People care more about what they put into their bodies now as we know more about what is good for us, which makes people more questioning. Living a healthy lifestyle key to many and they simply want to know where their food comes from to ensure that it comes from a reputable place.
Personally, we love buying our raw ingredients locally as we have relationships with the people we are buying from, it’s a nice experience rather than something that could be very soulless.
Q: How do you feel that our superfood juices fit into your concept?
A: As we said we like to offer healthy options and source locally, so to have an organic superfood juice supplier on our doorstep is ideal.
Q: Do you have any exciting plans for the future?
A: Yes we do, we can't say too much at the moment but we will soon be opening a Fika number 2… watch this space.
It would appear that café customers are becoming more discerning about the quality of their food and drink and in knowing where they are sourced. We would like to say thank you to Fika for their insights and in return, we have developed a special Fika Superfood juice drink.
Taking inspiration from Scandinavia we took raspberries, blueberries and grapes and juiced them with the customer favourite of ginger, turmeric and apple juice to create an anti-oxidant rich fabulous Fika smoothie - cheers!